ABOUT ME

Born and raised in the heart of LA, I'm a media strategist and content creator with over 4 years of experience turning cultural insights into compelling brand narratives. I've worked across everything from entertainment giants like Hulu to emerging skincare brands, always focusing on data-driven approaches that deliver real results.

Those closest to me know me as the trend-spotter who's constantly connecting dots between culture and strategy, the detail-oriented creative who sees opportunity in every metric, and yes—the person whose conversations are peppered with "cultural relevance," "engagement optimization," and "brand authenticity." When I'm not crafting campaigns or analyzing performance data, you'll likely catch me experimenting with new video editing techniques or diving deep into trend research, all while effortlessly switching between English, Spanish, and Hebrew.

Experience That Counts I've developed winning strategies for Hulu, Taco Bell, California Tactical Academy, and Luma & Leaf Skincare, among others—each requiring a completely different approach to reach their unique audiences.

Academic Foundation My expertise is grounded in a Bachelor's in Advertising and Public Relations from the University of Central Florida, plus intensive real-world training through the competitive MAIP Fellowship at Deutsch LA, where I cut my teeth on major brand strategy for household names.

My Strategic Edge I specialize in media planning that actually moves the needle, social content that sparks genuine engagement, end-to-end ad campaign management, and visual brand development that captures authentic brand essence. The magic happens when strategy meets creativity—and that's exactly where I thrive.